3 Ways Retailers Can Capitalize on Nomophobia

Becoming mobile friendly can also bring about the need for a mobile app. In fact, 55 percent of shoppers who responded to Cisco's fifth annual retail survey said they will use a retailer’s app for or during shopping, and 34 percent claimed to use a third-party app for the same purpose. With a mobile app, retailers can effectively cater to customers’ needs for convenience and efficient shopping. For example, you can use your app for distributing special offers or money-saving coupons once customers walk in your store. Provide interactive store locating tools, information on store hours, customer service contact information and push notifications for special promotions or reminders around holidays. Retailers can also offer utility services that would otherwise need to be researched on a customer’s own time.