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1. Get mobile friendly. comScore’s study also found that 27 percent of respondents read customer reviews while in-store; 23 percent call, email or text family and friends for feedback; and 22 percent read product details on their device.
For retailers, this means developing a mobile-friendly version of your website is crucial. As a result of Google’s mobile-friendly algorithm update earlier this year, creating a mobile-friendly site is more important than ever. Google’s new algorithm gives a ranking boost to sites and pages that are mobile friendly, pushing those sites further up in search results.
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Jeff Trachsel
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