3 Ways to Make Social Media Work for You

3. Look for “unbranded opportunities” others might miss. Don’t stop at your own brand and products; think about keywords in more general terms, too. For example, a customer may not be mentioning “ACME Dynamite Blaster 3000,” but might instead be saying “dynamite blasters” or “demolition equipment.”

Listening for these types of keywords can uncover hidden opportunities for engagement or support. They even can introduce your brand and products. This is an opportunity to move generalized conversations in the direction of your products and services.