3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

For example, websites thank you for your purchase and indicate that "your item has shipped!" A store associate, on the other hand, says something like, "I'm glad we found the perfect dress for your graduation ceremony. Enjoy wearing it on the special day!" This emotional touchpoint helps create a memorable experience and the store becomes a destination for trusted shopping advisors.