3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

Regardless of personalized offers, it's a reality that consumers will still compare prices on their smartphones. The last opportunity to rescue a sale is to empower sales associates to reduce or match a product's price.

Brick-and-mortar retailers have the upper hand when it comes to creating emotional touchpoints, which should be leveraged to encourage in-store sales. While many e-tailers have a price point advantage, they're a "cold" touchpoint with consumers. Brick-and-mortar stores have emotional value that can't be matched online.