3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

This type of personalized care can also contribute to point-of-sale success in-store. Although the customer made the appointment for her hair, she's also likely to be relaxed, confident and interested in the other items offered to make her look and feel great. She may want to add new earrings or a scarf to complement her eveningwear, which can also be purchased at Duane Reade. She's just become a brand advocate because she wasn't inundated with sales and coupons but rather was given very relevant recommendations based on her unique situation.