3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

Clothing designer Anne Fontaine does a nice job of maintaining a relationship with the customer, even after the sale is complete. The brand sends out handwritten thank-you cards. It's more work and time consuming, but luxury retailing is about fostering a personal relationship between the brand and the customer. A generic email typically won't leave a lasting impression or encourage future loyalty.