3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

2. Focus on the little touches that matter. More than a third of survey respondents indicated that the retailer didn't communicate with them following their luxury purchase. Half the battle — getting the consumer to frequent your brand — is already won when they step into your store. The issue for most retailers, however, is that they fail to fight the other half of the battle: post-purchase follow up.