3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

Here are three ways luxury retailers can continue to drive traffic, enhance their brand loyalty and increase in-store sales:

1. Help build the shopper's identity. Only 38 percent of respondents to the consumer survey felt they received superior customer service when making a luxury purchase. Conversely, almost one in three consumers said they consider highly knowledgeable and well-trained employees the most important element in purchasing a luxury product.