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As evidenced by these examples, it's clear that brick-and-mortar stores have a critical role to play in the overall retail experience, despite growing e-commerce sales. By focusing on the areas where they have unique advantages over online merchants, brick-and-mortar retailers can continue to deliver the warmest customer experience that will engender long-term loyalty and drive brand advocacy.
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- Places:
- Chicago
- New York City
Emmanuel Probst
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