3 Ways Luxury Brick-and-Mortar Retailers Can Win Against E-Tailers

The latest Empathica Consumer Insights Panel survey revealed that almost half of Americans (48.1 percent) prefer shopping for luxury products online. This number will continue to grow if store retailers don't take action. The real threat comes from the ability to scan SKUs in-store from their smartphone apps to instantly compare prices with those offered online. Since e-tailers are generally less expensive than brick-and-mortar retailers, shoppers order online from their smartphone and walk out of the store empty-handed. Simply put, brick-and-mortar stores are facing a harsh reality: they're quickly becoming showrooms for e-tailers.