3 Ways the iPad Impacts Retail

Technology isn’t getting between the retailer and the customer in this case but, instead, is enabling a tighter and richer customer experience while allowing the store associate to add real value. That’s the type of multichannel experience customers will remember fondly.

David Fry is founder of Fry, Inc., an e-commerce design and development company and a wholly-owned subsidiary of MICROS Systems. Reach David at @frydave.