3 Ways the iPad Impacts Retail

Retailers like the Gap, Gilt Groupe and Rue La La have released fast, fun and simple-to-use iPad applications that are already racking up sales. Gilt Groupe and Rue La La use push notification to drive consumers back to their apps to take advantage of limited-time promotions. A dedicated iPad app can provide a better shopping experience than a standard website, so retailers should be on the lookout for opportunities to develop a great app that becomes part of their customers’ daily lives.