3 Ways the iPad Impacts Retail

What does this mean for retailers? They must make sure customers and prospects have a great shopping experience when they come to their online stores on an iPad.

Native Apps
We know that smartphone users are more likely to come to a retailer’s mobile-friendly website on their phone’s browser than they are to download a native e-commerce app from a mobile app store. However, the iPad’s larger screen, faster processor and longer battery life may change that.