With this much momentum, what kind of an impact might the iPad have on retailers? We'll see much more innovation in the year ahead, but here are three early signs of the iPad’s expected impact on retail:
Surfing and Sharing
The latest data indicate that consumers love surfing the web on their iPads. A recent research report from Morgan Stanley states that average iPad users spend more than twice as much time on the web using an iPad than they do using their smartphones, and spend nearly as much time on an iPad as on their desktop computers. Families are sharing their iPads, and even sharing a surfing session on the couch by passing the lightweight device back and forth. You can imagine a husband and wife making vacation plans together while watching TV.
- Companies:
- Fry Communications Inc.
- Gap
- People:
- David Fry