3 Ways Customer Feedback Can Supercharge Your Online Retail Strategy

Takeaway No. 2: Feedback isn't just about optimizing your site. With intelligent forwarding in place, feedback can easily be leveraged to increase qualified leads, inbound traffic and social marketing reach — directly impacting your bottom line.

3. It economizes and streamlines support. Customer support has become a huge differentiator — look at companies like Zappos and Rackspace, for example — and many retailers are now pouring resources into this area. However, excellent tier-one support can be logistically challenging and prohibitively expensive. This is where online customer feedback can be used to provide first-rate customer support at an economical price. Customized and relevant auto-reply emails triggered by feedback content can be sent to customers, thereby reducing the need for immediate real-person response. The feedback can also be segmented, prioritized and distributed to the appropriate teams, ensuring that the right level and correct type of support is given to customers who really need it.