3 Ways Customer Feedback Can Supercharge Your Online Retail Strategy

2. It creates new lead generation and inbound marketing channels. In the last year, Kampyle's clients began using its feedback solution for lead generation and inbound marketing. They noticed that around 50 percent of feedback included the online visitor's contact details — either email address, phone number or both. These feedback submissions turned out to be an excellent lead source for sales and marketing, with over 45 percent of them ultimately converting into sales.