3 Ways Customer Feedback Can Supercharge Your Online Retail Strategy

For example, Hotels Combined, an international hotel comparison site, noticed on its Google Analytics account that one of its search features was hardly being used. It assumed the feature didn’t provide real value and removed it. Hotels Combined immediately began receiving feedback from a small but high-value group of users stating that this feature was one of the main reasons they liked using the site and they wanted it back. Without this incredible feedback, the online travel site would have no doubt alienated those important users (and their wallets), all the while thinking it had done the right thing.