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Based on Kampyle's experience working with tens of thousands of online retailers, it's determined that customer feedback impacts your business in three transformational ways:
1. You gain competitive and actionable insight that drives increased conversions and revenues. When designing and strategizing your site, the best usability experts are your customers. Without their feedback you might think you know what they want, but you could be way off. The success of your website’s funnels from search to checkout all depend on a high conversion rate. Getting conversion rate optimization right is like shooting in the dark when lacking real insight from your customers.
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Ariel Finkelstein
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