3 Ways to Capture More Holiday Sales

3. Social sharing: Social influence on consumers' purchases is evident, therefore retailers need to make social a part of their marketing strategy. Which social media channels do your customers use?

Social media tools can convert users into customers. Keep in mind that messaging isn't the same for all social media channels. A marketing plan must be in place for each site and put into motion dependent upon which social media network your customers and prospects are spending the majority of their time. With several categories such as home décor, technology, women's fashion and many others, Pinterest seems to be overpowering Facebook in driving e-commerce sales.