3 Ways to Capture More Holiday Sales

1. Enticements: Shopping is a visual experience. It's a moment where you picture yourself in that perfect outfit. Is there a color scheme in mind? What retailer is offering the best deal? Once that visual is complete, the next step is finding the perfect deal.

In order to remain visible, retailers are offering free shipping, promotions, coupons and other incentives to further attract holiday shoppers. Most consumers will be more prone to buy a particular product if it comes with free shipping. Today's consumers aren't only savvy, they're also thorough in their search. There might be thousands of searches done online, but only a lucky few products are chosen. Those chosen products will hopefully have dynamic imagery and an interactive experience that results in "add to cart." Product imagery must be a "grab right away" deal — i.e., a strong enough emotional connection to where the consumer will revisit the retailer's site.