3 Video Lessons From Startup Joyus

In terms of other video storytelling best practices, Singh Cassidy said it's best to include only one product to four products in a video, but that one product per video really works best. "Single-product videos always outperform [multiple-product videos]," she said. In addition, have three unique selling points for each product featured in your video, and make sure each video runs 30 seconds to three minutes. "We've had videos on our site that ran 10 minutes that were successful, but in general, shorter ones work better," Singh Cassidy said.