3 Video Lessons From Startup Joyus

Finally, hero products promoted via video should be versatile. "You'll want to focus on products that most consumers would be interested in watching and enjoy," Singh Cassidy said.

2. Learn to story sell, not story tell. When creating a video story around your brand, be sure to create a brand voice on camera. "Cultivate an expert who can establish credibility and affinity with your brand," Singh Casidy said. "You'll want someone who people will come back to again and again. They need to be trusted partners."