3 Video Lessons From Startup Joyus

3 Online Video Lessons
Online video is integral to the success of Joyus. Singh Cassidy offered the audience at IRCE three tips for using video more effectively on e-commerce sites:

1. Find your "hero" products. The concept of a hero product is a term used to describe a company's cult products — i.e., best-sellers. "Hero products usually offer a solution to a problem, and in the beauty business that translates very well in video," Singh Cassidy said.