3 Tips for Reaching Global Consumers
3. Keep the conversation active beyond the sale. Continue the conversation in the customer's language beyond pre-sale, purchase and support, as this is a critical element to relationship building. Making a wide range of self-service assets accessible for customers in their language will keep them coming back and engaging with your brand. Five out of six millennials reported to SDL that they connect with brands over social networks, which is a great opportunity to foster engagement with potentially loyal customers beyond the sale in a way that can expand your reach. When customers share information in their language of choice with their networks, it opens the door for you to expand your presence in cultural market segments.
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Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
