3 Tips for Reaching Global Consumers
The findings revealed that being culturally sensitive goes a long way when engaging consumers. Consider these three tips for embracing your customers’ preferences, domestically or abroad:
1. Build a language and cultural content strategy. Forty-six percent of millennials surveyed by SDL said they're more likely to make a purchase if information is presented in their preferred language. Retailers are likely already collecting cultural preferences, including language along with other data sets. If so, the next natural step is to decide how to leverage this data to engage consumers. Consider looking into more sophisticated possibilities rather than simply offering two to three language options on your website, such as translation services.
- Places:
- United States
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
