3 Tips for Reaching Global Consumers
Contextual marketing is especially important when it comes to reaching savvy, online millennial shoppers. This generation has more than $200 billion in direct spending power according to the U.S. Chamber of Commerce, so engaging with them needs to be a priority for retailers. SDL recently surveyed 1,800 millennials worldwide to understand more about how they make purchasing decisions. It found that language plays a critical role.
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Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
