3 Tips to Overcome Email Fatigue in the New Year

Consider offering a way for readers to manage their subscription preferences. An "all or nothing" model can alienate consumers who only want to hear from you on their schedule. Instead, build some flexibility into your subscriber services and allow customers to deal with their New Year email fatigue by reducing contact, rather than eliminating it completely. Make it easy to "turn down" the conversation volume, but continue to share valuable content on a schedule that appeals to each individual subscriber.