3 Tips to Overcome Email Fatigue in the New Year

Once you know what you want to say, create a schedule and a mini messaging plan for this push. For example, you might send four messages to six messages every few days. Or consider offering subscribers a weekly "Top 5 Tips for the New Year" countdown. The goal is to create meaningful, periodic touchpoints over the course of a few weeks to remind your subscribers that you're a valuable resource year-round, not just during the holidays.