3 Tips to Overcome Email Fatigue in the New Year

2. Create an email series geared toward making your subscriber's life a little easier in the new year. It may seem counterintuitive to create a series targeted to email-fatigued subscribers, but this tactic shows consumers you have valuable information to share — and that you know how to break that content down into bite-sized nuggets that won't tax their attention, schedule or inbox storage capacity.