3 Tips to Overcome Email Fatigue in the New Year

So, how can retailers deal with this detox mode — and make sure their messages aren't lost in the New Year's clean sweep? Here are three tips to help your business overcome post-holiday subscriber email fatigue:

1. Spotlight your most relevant, value-added content in January. For a brand to keep me around in the midst of the big January purge, I've got to see some real value. Now that we're past the holiday crunch, I'm less interested in "save big, limited time, act now" value. I'm looking for content that makes me feel smarter, inspires positive change and builds on the trust I've put in my relationship with your business.