One way to close the gap between the in-store and mobile experience is to provide an instant connection to a live agent and product expert from within your mobile site or application. In fact, more and more consumers prefer text-based communications over voice communications. This is because they're often in a noisy store environment or a text message gives them the ability to multitask more easily. Live chat is great, as it also gives consumers the ability to connect with a product expert that they might not have access to in-store.
- Companies:
- LivePerson
- Places:
- US
Grant Miller is vice president, global strategic product management, at Pitney Bowes where he manages four distinct product families in the company’s global production mail business for enterprise-level clients. Grant holds a Bachelor’s of Science in Mechanical Engineering from Purdue University and an MBA from Butler University. For more information, please visit www.pitneybowes.com