3 Tips for Mobile Readiness This Holiday Season
3. Offer choice of channel. In the age of the mobile consumer, it's rather surprising that many retailers don't provide the same choices for customer service on their mobile site and/or app as they do on their desktop site, including the option for live customer service. Consumers expect immediate help in-store and on their PC, so the same should hold true for mobile, especially considering one in three smartphone shoppers will turn to their devices for information in-store rather than asking employees.
- Companies:
- LivePerson
- Places:
- US
Grant Miller is vice president, global strategic product management, at Pitney Bowes where he manages four distinct product families in the company’s global production mail business for enterprise-level clients. Grant holds a Bachelor’s of Science in Mechanical Engineering from Purdue University and an MBA from Butler University. For more information, please visit www.pitneybowes.com
