3 Tips for Mobile Readiness This Holiday Season
2. Personalize, personalize, personalize. Personalization is key for mobile users because they're less likely to wait, go the extra click or browse extensively in comparison to the in-store or PC counterparts. The first step in personalizing the mobile experience lies in curation. By examining consumer and behavioral data, you gain a better understanding of what your on-the-go customers are looking for. That insight will help you curate the content that needs to be front and center.
- Companies:
- LivePerson
- Places:
- US
Grant Miller is vice president, global strategic product management, at Pitney Bowes where he manages four distinct product families in the company’s global production mail business for enterprise-level clients. Grant holds a Bachelor’s of Science in Mechanical Engineering from Purdue University and an MBA from Butler University. For more information, please visit www.pitneybowes.com
