3 Tips for Mobile Readiness This Holiday Season
Consumers seek a one-of-a-kind experience on their mobile devices, different from their PC or in-store. A mobile site needs to be simple and efficient so on-the-go users can find what they need and be on their way. If your mobile site is a replica of your desktop site, you'll likely lose potential mobile customers who are often impatient when it comes to navigating and scrolling a wonky site. Visitors will leave if they can't easily and quickly access the information they're looking for. It's critical that content is highly relevant and easy to navigate so visitors are less tempted to abandon your site and move on to their next activity.
- Companies:
- LivePerson
- Places:
- US
Grant Miller is vice president, global strategic product management, at Pitney Bowes where he manages four distinct product families in the company’s global production mail business for enterprise-level clients. Grant holds a Bachelor’s of Science in Mechanical Engineering from Purdue University and an MBA from Butler University. For more information, please visit www.pitneybowes.com
