With the holidays just around the corner, online retailers must be well-equipped to support and engage the abundance of holiday shoppers. Along with a projected increase in online sales from last year, retailers need to be prepared for an increase in mobile shoppers who are ready to begin their holiday bargain hunting. With this in mind, I've compiled a few tips for companies looking to create a winning mobile engagement strategy this holiday season.
- Companies:
- LivePerson
- Places:
- US
Grant Miller is vice president, global strategic product management, at Pitney Bowes where he manages four distinct product families in the company’s global production mail business for enterprise-level clients. Grant holds a Bachelor’s of Science in Mechanical Engineering from Purdue University and an MBA from Butler University. For more information, please visit www.pitneybowes.com