3 Tips to Increase Online Sales Without Spending a Fortune on Marketing

You can connect your various social accounts yourself or use software to manage them. Daisy Park does a little of both.

"We use Facebook, Instagram, Pinterest and Twitter, and we link them to each other," Paisey says. "Also, we use Hootsuite, which helps us stay on top of all our social accounts via a mobile app all in one location. We can schedule social messages to post automatically."