3 Tips to Increase Online Sales Without Spending a Fortune on Marketing

1. Establish a presence in other marketplaces. Setting up shop in marketplaces such as Amazon.com and eBay can increase visibility and sales.

"Some customers prefer marketplaces like eBay," says Mai Wong, founder of home and giftware store Carrot Tomato. In addition to selling through a Shopify storefront, the retailer also has a number of accounts on eBay, where it markets and sells its merchandise. This, according to Wong, generates additional sales, and since they enclose Carrot Tomato's business card in each order shipment, it also helps drive traffic to the company's Shopify store.