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Alex Paskoff
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3. Invest in your returns process. An efficient returns process reduces frustration for both consumers and retailers alike. During the holidays, consumers rush to trade in "outdated" devices or return one gadget for a flashier model. With the right trade-in and recycling programs in place, retailers can salvage useful products and provide better service to retain customers. Meanwhile, customers are rewarded with a new purchase, cash or credit for the future. Everyone wins.
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Alex Paskoff
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