3 Tips for an Improved Holiday Supply Chain

2. Differentiate your marketing and product offerings. Family packages, rebates, return policy extensions, same- or next-day shipping and free shipping are just a few common worthwhile holiday deals. Retailers also shouldn't forget the importance of creating a holiday-centric in-store experience through the use of signage, pallet displays, endcaps and promotional packaging. Additionally, bundling products is an effective sales promotion for increasing unit sales volumes, enhancing product exposure to consumers who may not have otherwise purchased one of the products in the set, and taking advantage of new channel opportunities.