3 Tips for Getting Your Website Off Santa’s Naughty List This Holiday Season

3. Optimize, optimize and did I say optimize! The mobile shopping experience continues to evolve, with consumers using smartphones, tablets and other high-tech gadgets to do online and in-store shopping. Therefore, online retailers need to tailor and optimize their website content (i.e., text, images and other rich content) and performance (i.e., minimize roundtrips and improve page load times) to enable a rich user experience.