3 Tips for Getting Your Website Off Santa’s Naughty List

By Kavitha Mariappan

2. Create a more secure and reliable website. This can be considered a "no kidding" tip, yet many online retailers put all their eggs in the basket of website aesthetics without considering the need for a reliable and smooth-running website. The same research mentioned above shows that more than 75 percent of adult shoppers feel that website reliability and reputation is extremely/very important. Clearly these should be top of mind to your company. By incorporating advanced application delivery and application-level security tools into your solution, you'll have the peace of mind that your website maintains the highest level of service availability and security, especially during peak traffic times such as the holidays.