3 Tips for Getting Your Website Off Santa’s Naughty List

By Kavitha Mariappan

According to a recent Harris Poll sponsored by Riverbed Technology, 68 percent of U.S. adults expect to shop online for gifts this upcoming holiday season. Additionally, more than three-quarters of U.S. adult online shoppers feel that website reliability and reputation is critical in their eventual purchase decision and consideration of using an online merchant. The poll also found that one-third of online shoppers have experienced problems when shopping online; 44 percent have had to cancel their online purchase midway through the checkout process due to website delays, and 89 percent would simply stop shopping at an online store as a result of a poor website experience.