3 Tips to Optimize Holiday Revenues

3. Use data to re-engage customers. Finally, using the increased volume of data points from holiday transactions, marketers are equipped with information that enables them to re-engage with customers after the holidays are over and throughout 2014.

With every additional purchase or online behavior, the increased data enables retailers to create more enticing marketing, including subject lines with calls to action or deals, customized product recommendations, and individualized email receipt times.