3 Tips to Optimize Holiday Revenues

2. Offer personalized product recommendations. Experian recently found that 70 percent of brands aren't personalizing emails based on collected data, even though those messages are found to drive six times more transactions and revenue per email than nonpersonalized messages.

For the holidays, it's important to use data to offer highly personalized messaging and, just as important, targeted product recommendations. This can be discovered through email clickthrough behaviors as well as educated suggestions (i.e., predictive analytics) based on various segment data. For example, a person with a similar electronic footprint purchased this widget, you might also be interested in seeing details about it. Offering these types of suggestions, in combination with special holiday deals, throughout the month enables consumers to spread their holiday shopping over an extended time period and decreases holiday spending stress.