3 Tips to Optimize Holiday Revenues

1. Leverage your assets. Applying customer data should be a year-round strategy, but it's particularly important during the holiday buying frenzy. Your email list, which was likely opted into by customers who made purchases or visitors who were just interested in receiving deals and updates, is chock-full of data. Using an email address, you know how long they've been a customer, what they purchased, when they purchased, where they're located and if they used a discount code.