3 Tips to Drive E-Commerce Sales This Holiday Season

3. Embrace the mobile holiday shopper. In that same survey from LivePerson, one in four shoppers said they'd be making gift purchases via their mobile device. It's becoming increasingly important for retailers to have a mobile-specific strategy and provide a seamless shopping experience in this growing channel. First, the obvious: Retailers must have sites that are optimized for the smaller screen and touch-based experience of mobile devices. Ensure that your mobile website is simplified and easier to navigate than its desktop counterpart. This means easily maneuverable homepages and menus, as well as a simplified checkout process. Also make sure that shoppers can easily save items on their phones so that they're able to continue the shopping process on their laptop or another device of their choosing.