3 Tips to Drive E-Commerce Sales This Holiday Season

According to LivePerson's Online Holiday Shopping survey, live chat is the preferred channel for customer service. Consumers that have to wait on the phone or wait several days for an email response are far more likely to abandon their purchase altogether and move to another site. Also, as inquiry volumes spike during the holiday season, be certain to scale and prepare your support staff. Ensure that your sales and service associates are well-versed to offer support on all channels, including your website, mobile apps/sites and social media pages.