3 Tips to Drive E-Commerce Sales This Holiday Season

During this busy season, how can retailers engage consumers the moment they hit their website, increase conversion rates and provide a better overall shopping experience online? Here are three essential steps retailers need to take in order to drive a new level of success this holiday season:

1. Plan timely campaigns around peak shopping days. While Black Friday and Cyber Monday are important shopping days for consumers, survey findings show that consumers are, in fact, doing a majority of their gift buying before Thanksgiving. In order to drive more conversions during these peak periods, consider offering "order by date" promotions tied to free shipping offers or other discounts in order to incentivize purchase completion. Retailers who have access to customer analytics or other behavioral targeting tools should leverage customer purchase history, geolocation, click behavior and other information to deploy customized offers. Doing so creates a more personalized experience as well as helps reduce cart abandonment rates.