3 Things You Need to Know About the Upcoming EMV Technology Rollout

Sweeping adoption of EMV technology in the U.S. is a significant change for merchants and card providers. In the wake of fraud attacks at several major retailers, including Target and Neiman Marcus, retailers need to take action ahead of the EMV deadline to secure their online payments and protect user data. It's important to take steps now to avoid very public security breaches and irreparable damages to customer loyalty and sales later.